Overview

Leading NSP Distributors know that everyone who displays NSP products on their shelves should have Shelf Talkers.

These updatable NSP product labels attach to your shelving and enable your customers to quickly find products they're looking for.

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Details

Sell More Products

It's no secret that enabling your customers to quickly find the products they need is one of the most important aspects to selling products. This fact is surpassed only by one thing... the need to educate your customers. Shelf Talkers do both!

Shelf Talkers display:

• The Product Name
• Capsule Count
• A Functional Description of the Product
• The Product Category
• Price (Retail or Your Own Percentage-Adjusted Price)
• Stock Number
• Member-to-Member/Distributor Price (encoded)

The Member-to-Member (formerly known as Distributor) price is coded so only those who understand the code can tell what the member-to-member price is. This enables your downline to see prices when purchasing from you without interfering with retail sales at all.

You may also have Adjusted ("custom") pricing displayed. This allows you to display a price that is a percentage above the member-to-member price or a percentage below retail, whichever you prefer. You set the percentage. All Shelf Talkers labels are adjusted using the same percentage.

Save Time and Money

You never have to price your products again. Just check them in and put them out! Imagine how much time and money this will save.

Free Full-Time Help

Shelf Talkers speak to your customers by telling them what products are used for. This saves you time and allows customers to feel more secure and educated. They're more likely to purchase and much more likely to return. It's like having a full-time employee helping each customer.

Show Your Customers Your Care

Providing an organized, educational experience for your customers is the best way to win their trust... and business. Let Shelf Talkers work full-time for you!

Technical Information

You receive camera-ready artwork for over 750 Shelf Talker lables on 8½ x 11 paper. Shelf Talker labels are displayed in alphabetical order for quick and easy identification.

Simply cut out each Shelf Talker label and then fasten them below each product (i.e. using tape, velcro dots, etc.) or place them in "channel strips." See the section below entitled "Using Channel Strips" for more information.

If you have your store shelves set up by Body System with certain products located in more than one category, simply photocopy the appropriate Shelf Talker page(s) before you cut them out.

Free updates are available throughout the year by clicking the "Updates" link near the top-left of this page (under "Related Links"). Please note that updates are available ONLY for retail and member-to-member prices. Updates are not available for custom-priced Shelf Talkers.

Using Adjusted Pricing

You may choose to display "Adjusted" pricing instead of standard retail prices. In this case, prices are adjusted based on a percentage from retail and/or member-to-member price. Above are two examples, one displaying a price 5% below retail cost and the other displaying a price 5% above member-to-member cost.

You choose whatever percentage difference you want. This price adjustment is across the board on all Shelf Talker labels and rounded to the nearest penny.

Using Channel Strips

There are two types of channel strips: "Open Face" and "Covered". The covered strips prevent people from messing up your Shelf Talkers. All strips have a sticky back allowing you to adhere them right to your shelves. Dimensions are 1¼ inches x 48 inches.

You can order channel strips from FFR Merchandising at 1-800-422-2547. Following are the stock numbers:

• Open Face: 4301780119—about $1.50 per strip
• Covered Face: 4403757000—about $1.94 per strip

If you use open face channel strips, you can insert colored strips behind your Shelf Talkers. This can be a tremendous help in organizing your store. The color inserts are 4 feet long and slide perfectly into the channel strips.

Color inserts for channel strips are available from Hubert Inc. at 1-800-543-7374 or visit their website at www.hubert.com. The stock number is 54464. You must contact Hubert to specify colors.

Please note that we are not associated with, nor do we receive commissions from either company mentioned above. Feel free to purchase channel strips or inserts from any company you choose.

Yearly Price Changes

NSP changes their product prices on April 1st of each year. Shelf Talkers purchased prior to April 1st contain the prices that are currently in effect.

To keep your Shelf Talkers up-to-date with NSP's price changes, you will want to purchase a new set of Shelf Talkers each year. Throughout the year, FREE updates will be posted on our website for you to download and print yourself. These free updates contain Shelf Talkers for new products that are released during the year, as well as any product name or stock # changes. The free updates do not include the April 1st price changes.

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